Iowa farm-raised beef. Nostalgic Hereford show cattle.

Premium. Perfect. Portions.

Beef that impresses.

Some people call it an entree. We call it the center of the plate. The meal enjoyment universe revolves around that spot on the plate - the center.

We make beef that makes all the difference in the center of the plate. Premium beef. Perfectly portioned. Beef that pleases the palette. Beef that makes the other food surrounding it on the plate jealous.

Steaks. Burgers. Roasts. Pick your premium perfect portion and dominate the center of the plate.